Instagram Business Account – Why Do You Need It?

So you started your business and you’re wondering whether to switch from personal to business or start a separate instagram business account. Is it the right thing to do?

Brand Social Marketing is a strong supporter of switching to Instagram for Business as it allows you really important tools to get insight into your social media content.

Insights – When you post to Instagram – content is everything. In order to know if your content is right for your audience, you need Instagram’s insights tool. That is available only through the business accounts (not through personnel).

Product Tagging – If you are a company selling a product, an instagram business account is a must.

Boosted Posts + Ads – Just like Facebook – Instagram ads use the same powerful advertising tools, so you can set up, run, and track campaigns the same way you do with Facebook ads.

Industry – Your industry and website will show up in your bio/profile which is so important for gaining the right followers, and getting clicks to your website.

Bottom line, if you are running a business, you need an instagram business account. You can switch your personal over to business under your profile (select Switch to Business). Or if you want to keep personal / business separate, or you are starting a small business with multiple employees – you can create a new business account and keep your personal one separate.

If you need help setting up your business account, or help with your content and posting – don’t hesitate to reach out to Brand Social! Click here for more information.