Creating a winning social media strategy is about more than just posting a few times a week. (Although that\u2019s a great start!)<\/p>\n
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It takes time, effort, and thoughtful insight into your service, your ideal customer<\/a>, and how you can connect the two to build a successful business.<\/p>\n <\/p>\n But here\u2019s the thing: Even with all those moving parts in place, you can still feel like you\u2019re spinning your wheels and not seeing the results you want. (Trust me, I\u2019ve been there.)<\/p>\n <\/p>\n And because I\u2019ve been in your shoes before, I\u2019ve learned a thing or two about what works and what doesn\u2019t. So, if you feel like you\u2019ve tried everything to boost your social media efforts and nothing\u2019s working, I\u2019m going to go ahead and guess that your lack of results comes down to one of five things<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n So, if you’re tired of spinning your wheels with no results, be patient and address these 5 key issues first, but remember this list is just a place to start.<\/p>\n <\/p>\nReasons your social media marketing isn\u2019t working:<\/h2>\n
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Expert advice: <\/strong>Ask yourself: What platforms are my target customers most active on and what are they using them for? What channels are my competitors using? And what type of messaging do I want to promote? With your answers in mind, choose 1-2 key platforms and put your time and money there.<\/li>\n
Expert advice: <\/strong>Think about what your potential buyer wants to know and provide them with answers through engaging, entertaining content.<\/a> Walk through the buyer journey in their shoes and figure out what questions they have, what they use to evaluate products and services, and so forth.<\/li>\n
Expert advice: <\/strong>Engaging<\/a> doesn\u2019t have to take up too much of your time. I suggest spending 15-30 mins a day responding to comments, reposting and sharing content from other brands, and following new accounts. This easy exercise is crucial for building brand loyalty and getting the algorithms working in your favor. (IG<\/a>, Facebook<\/a>, and other platforms use engagement as a key metric to prioritize and promote content!)<\/li>\n
Expert advice:<\/strong> Outsourcing can be a game-changer for your business! There are plenty of marketing professionals out there, from coaches and mentors to full-service firms who will handle everything for you. (Brand Social Marketing<\/a> happens to fall into both of these categories!) Look around online, reach out to a few experts, and see how they can help and what makes the most sense for your needs.<\/li>\n
Expert advice:<\/strong> Every time you start and stop, you’re resetting the engagement\/progress of that ad, so patience is key. Instead of jumping ship on a campaign, post, or ad, use this time to look into your insights<\/a> and analytics. Organize this information in a spreadsheet, so you can track trends and see what works over an extended period of time.<\/li>\n<\/ol>\n